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APPENDIX A — PRIVACY POLICY
FILE UK-NCR/2026PRIVACY POLICYLAST UPDATED: JUNE 2026

Privacy is the product. Here is how we practice it.

People come to us at their most exposed. This page explains — in plain English — exactly what information we collect, why, who touches it, and how you stay in control.

01

Who is responsible

AboutUsAgency Inc., 169 Madison Ave STE 38501, New York, NY 10016, is the data controller for this website and for case intake. Privacy questions and requests go to intake@aboutusagency.com.

02

What we collect

Free assessment form: your name, email address, the content type you select, and the URLs or description you provide. We ask for links and descriptions only — never upload or send us the actual content.

Case documents: if you submit a case, you may attach supporting documents — such as proof of identity, business registration, screenshots, or court records. These go to private, access-controlled storage that only our case team can open. Never upload intimate or sexual images of anyone; those cases are handled in live chat from links and descriptions only, and we never collect the content itself.

Chat: messages you send through the on-site chat (operated by Crisp). Our chat assistant discloses that it is automated; sensitive matters are handed to a human.

Email: correspondence you send to our intake address.

Technical data: your IP address at form submission (used only for abuse and spam protection) and standard analytics signals described in section 06.

03

Why we process it

To assess your case and tell you honestly what is removable; to perform removal work you engage us for; to respond to you; to protect the site against abuse; and to measure — in aggregate — whether the site works. We do not sell personal information, and we do not use your case details for marketing.

04

Confidentiality by design

Intake is read by a small case team under a strict confidentiality agreement. We never re-expose, republish, or re-view content beyond what removal work requires — our process is built on URLs and descriptions, not the material itself. We do not publish client names or identifying case details; public statistics are aggregates only.

05

Who processes data on our behalf

We use a small set of infrastructure providers, each receiving only what their function requires: Vercel (website hosting, and private access-controlled storage for any case documents you upload), Crisp (chat and case inbox), Resend (transactional email delivery of intake notifications), and Google (analytics and advertising measurement, section 06). We do not sell or rent personal information to anyone. We disclose information beyond these processors only where the law requires it — or where filing a removal notice on your behalf necessarily identifies the request to a platform.

06

Analytics & advertising cookies

We use Google Analytics 4 and Google Ads conversion measurement to understand site usage and ad performance. These set cookies and collect device and usage signals; we do not feed them your case details. You can opt out with the Google Analytics opt-out or by blocking cookies in your browser — the site works fully without them.

07

How long we keep it

Assessment submissions we decline are deleted once the declination is communicated. For engaged cases, we retain case records for the duration of the engagement and as needed for the verification report, re-upload monitoring you have engaged, and our legal obligations — then delete them. Documents you upload are kept only as long as they are needed for your case and are automatically deleted no later than 120 days after upload — sooner on request, or when your case closes. Operational email and chat history follow the same principle: kept while needed, then removed.

08

Your rights

You have rights under the UK GDPR and the Data Protection Act 2018, including access to, rectification of, and erasure of your personal data. We honour access and erasure requests; the Information Commissioner's Office (ICO) regulates how we handle your data.

Requests go to intake@aboutusagency.com. We will verify the request and respond within the period required by UK GDPR & the Data Protection Act 2018. You may also ask us about the Article 17 right to erasure, including asking search engines to de-list results about you.

09

Minors

This service is for adults (18+) only, and we do not knowingly collect information from anyone under 18. We work with adults (18+) only. If this involves someone under 18: an under-18 can remove their own nude or sexual images through Report Remove — run by the Internet Watch Foundation with Childline — at childline.org.uk, or call Childline on 0800 1111. Report grooming, sextortion, or child sexual abuse to CEOP at ceop.police.uk. Do not send the content to anyone — including us.

10

Changes & contact

We update this page when our practices change and revise the date above. Material changes are noted prominently. Questions: intake@aboutusagency.com · AboutUsAgency Inc., 169 Madison Ave STE 38501, New York, NY 10016.

THIS PAGE IS INFORMATION ABOUT OUR PRACTICES, NOT LEGAL ADVICE.