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GUIDE — REMOVAL PRICING
GUIDE — REMOVAL PRICING

Online reputation - honest pricing

How Much Does Content Removal Cost? Honest Pricing, Written Down Before You Pay

A good quote should make you safer, not more confused. Here is how to read the cost of removal: what is being priced, what counts as done, what is excluded before you pay, and why a promise of certainty is a warning sign.

Last reviewed

This page is education, not legal advice. We are a removal agency, not a law firm; for advice on your specific situation, consult an attorney — or ask us privately and we'll tell you honestly what your case needs and what it costs.

Written scope

Know the limits, then decide.

Non-intimate reputation matters can start with a private case review. Whether the source can be removed, search-only limits, price, and what we would decline are written down before any work is agreed.

Private case reviewWritten scopeNo guarantees
01

Find where it lives.

A page, a search result, a social profile, an official record, and a people-search listing are different problems, looked at separately.

02

Name the reason.

A platform policy, a law, a privacy rule, a referral, or search-only work is named before any work begins.

03

Write down the scope.

Accepted work is listed item by item, with declined items and search-only items kept separate.

04

Check the result.

Source removed, search delisted, and unresolved are reported as different results. A request sent is not a result.

Your case file

Nothing is approved without a written scope.

Reputation work starts by separating the page itself, the legal or policy reason, what can realistically be done, and anything that is only search-only work.

Private case review first
Written scope before you approve work
Limited results labeled
Refund terms in writing
SOURCE

Source versus search.

Removal at the source, search delisting, pushing results down, and follow-up are treated as different results.

REASON

Why a request could work.

A platform policy, a law, a DMCA notice, a privacy rule, an official referral, or advice to see a lawyer is named before work begins.

PRICE

Price comes after review.

Prices only apply once the item is confirmed as non-sensitive, reviewable, and written into a scope.

DECLINE

Saying no is part of trust.

Items AboutUs shouldn't take on are marked as better handled by an official option, referred elsewhere, or outside the written scope.

Before any work

What gets decided before work begins.

A useful first answer is not a sales pitch. It should tell you which free options fit, what can come down at the source, what can only be hidden from search, what is excluded, and what belongs with the police, a lawyer, or another kind of help.

FREE

Free options first

If an official tool, a platform report, or a support line fits your situation, we say so before any paid work.

LIMITS

What fits, what doesn't

Before any work begins, each item is sorted in writing: what we can work on, what is excluded, and what needs a different kind of help.

PRIVATE

Your details stay private

Your case details go into your private case file, not onto a public page or form.

PAYMENT

No work before review

Fixed-price items are charged at checkout, then reviewed within 48 hours; anything we cannot accept is refunded before work begins. Sensitive matters never start with an upload or a payment.

00 — READING A QUOTE
QUOTE CHECKPUBLISHED RATE CARDPRICE IN WRITING FIRST

Before the number

The price only matters once the scope is clear.

A good quote reads like a plain written scope, not a sales promise. It should tell you what we would work on, the intended result, and how that result is checked for the refund terms.

48-hour review first — if we can't accept it, you're refunded before any work begins.

ITEMASK

What exactly is being priced?

One review, one post, one group of accounts on a platform, one search delisting, or ongoing monitoring are different products. A quote shouldn't lump them into one vague fee.

RESULTASK

Removal, search-only, or monitoring?

Removal at the source, search delisting, and ongoing follow-up must be labeled separately. Paying removal prices for search-only work is the classic pricing trap.

LIMITSASK

What is excluded before you pay?

True news reporting, official records, court-order work, anyone under 18, and intimate-image emergencies need different handling, and should never go through a card payment.

REFUNDASK

What happens if the result isn't confirmed?

The refund terms should be written next to the intended result — not buried in a sales call or worked out after you're charged.

What’s public, what’s private

Prices in the open. Your case kept private.

A cost page should lower your risk without publishing how every case is handled. This page shows the prices and limits; your private case file holds the answer for your case, the next steps, and the final report.

On this page

Prices, fit, limits.

This page shows the rate-card prices, when we stop, safety options, and refund terms, so you can check us before you ask.

Your written scope

What's included.

Your scope lists the accepted items, declined items, how each result will be labeled, the payment terms, and what happens if a result isn't confirmed.

Kept private

The answer for your case.

The answer for your case, how we respond, and our messages stay private between us.

When you need a written quote

When a flat price is the wrong fit.

  • Content spread across unrelated sites or accounts.
  • Mixed results: some removal at the source, some search-only work, some referrals.
  • True news reporting, official records, or anything likely to need a court order.
  • Intimate images, AI nudes, sextortion, or anything involving someone under 18.

Four ways in

Which kind of price fits your situation?

An honest cost page shouldn’t make every case look like something you can just buy. It separates the rate card, a written quote, a private question first, and work we shouldn’t sell at all.

Exact list of itemsReason for each requestSource vs search labelRefund terms in writing
PUBLIC
Option

Published rate card

Fits when

One clear item, one group of accounts on a platform, one search delisting, or one monitoring plan.

Limits

The card is where you start; the written scope still sets exactly what is covered.

WRITTEN
Option

Written quote

Fits when

Several sites, more than one rate-card item, unclear ownership, or removal plus search work.

Limits

The price follows the list of accepted items, the result labels, any search-only items, and the refund terms.

PRIVATE
Option

Private question first

Fits when

Intimate images, AI nudes, leaked photos, sextortion, threats, or urgent privacy exposure.

Limits

No pricing form, no image upload, and no pay-first checkout.

NO
Option

Not something we sell

Fits when

Anything involving someone under 18, true official records, court-order work, or legal advice.

Limits

We decline or refer you elsewhere before taking money for work we shouldn't sell.

This page

Enough to decide.

Shows the rate card, exclusions, refund terms, and safety options — enough to check fit without turning this page into a how-to manual.

Written scope

Enough to agree.

Names the accepted items, intended result, any limited result (such as search-only), and the price before any AboutUs work starts.

Your case file

Enough to check.

Holds every message, each next step, and the result report once the scope is accepted.

01 — WHAT IT COSTS

What content removal actually costs.

There is no single price, because "content removal" can mean one review, one article, one group of accounts on a platform, search delisting, a people-search listing, ongoing monitoring, or a case across many sites. A useful quote names the item, the intended result, how the result will be checked, and the refund terms before you pay.

Our published US rate card is for small, clearly defined work: one harmful search result or review, one post or article, one group of accounts on a platform, one search delisting request, or monitoring of your name. Those prices are on the pricing page, and each card says what is included, what is excluded, and what counts as done.

Anything bigger, mixed, or sensitive shouldn't be forced into a rate card. Content spread across many sites, true news reporting, official records, court-order work, intimate-image threats, AI nudes, sextortion, and anything involving someone under 18 need their own path: a written quote, a private case with its own one-time price, a safety referral, or a lawyer.

02 — DEFINED RESULT VS RETAINER

A defined result vs a monthly retainer.

There are two common ways to bill for this work, and they are not the same deal. A monthly retainer charges you every month, often for a year or more, whether or not anything specific comes off the internet. You are paying for ongoing effort and monitoring, not a defined result. That can make sense when the job really is ongoing, like watching your name for new attacks. It is the wrong choice when there is one specific thing you want gone, because you can pay for months and still see the same page.

Paying for a defined result narrows your risk. You pay for a specific item with a written intended result, and the refund terms are written down before work begins. Our rate-card removal items work this way: every paid order gets a 48-hour acceptance review first, and if it is outside the written scope or something we've decided we can't accept, you're refunded before any work begins. Once an item is accepted, the result and refund terms are the ones written in your service agreement.

Honest ongoing monitoring is still ongoing work, so it is billed over time — but the cancellation and refund terms should be in writing before you pay, and it should never be sold as if monitoring removes anything. Monitoring finds things; removal is a separate item. Be careful with any retainer that blurs the two so you can't tell what you're paying for. Our own annual retainer, Private Client Protection, is sold only through a written proposal that names who is covered, what the checks do, what counts as a result, and the cancellation and refund terms; the checks are never sold as removal.

03 — THE CERTAINTY RED FLAG

Why a promise of certainty is a warning sign.

Here is the part many price pages leave out: no honest service controls the sites, platforms, and search engines that make the final decision. A removal request has to rest on a legal or policy reason; a strong one can work, a weak one may not, and someone else can always re-post.

So when a service promises certainty before it has looked at your item, treat it as a warning sign, not confidence. It can hide search delisting being sold as deletion, or no real method at all. The believable promise is narrower and checkable: we tell you honestly whether your specific item looks removable, write down the intended result, and state the refund terms before work begins.

Ask any service to put its intended result in writing, item by item, before you pay. A real one will. Listen for a service agreement that says exactly what counts as done and what happens if the result isn't confirmed — not for promises of certainty.

04 — REMOVED VS DELISTED

What "removed" should mean on an invoice.

Two different results get billed under the same word, and the difference matters. Source removed means the content is off the site where it was posted — the strongest result, and the one worth paying a real fee for. Search delisted means Google or Bing stopped showing the page for your name, while the page itself still exists.

Delisting is a legitimate limited result, never a substitute for removal, and it should be priced and described as exactly that. A common pricing trick is to sell delisting at removal prices, then point to the missing search result as proof of "removal" while the original page is still one direct link away. Before you pay, get it in writing which one you are buying for each item, and ask for a report that says whether each item was removed at the source, delisted from search, or is still unresolved.

05 — DEFAMATION & NEWS

Why defamation and news cost more to quote honestly.

If the content is a real news article or editorial from an established outlet, be skeptical of anyone who quotes a flat price to "delete" it. True reporting and official court records generally can't be removed at the source; getting a real article taken down usually takes a court order or a decision by the publisher, which is legal work, not something to buy at checkout.

What an honest removal agency can realistically offer there is search delisting where a policy allows it, plus publishing other accurate material so it ranks above the harmful page. That is a real service with a real price, but it is not deletion, and it should never be sold as if it were. We are a removal agency, not a law firm; if your case really needs a lawyer or a court order, we'll say so before quoting instead of taking on work for a result we can't deliver.

06 — AVOID THE EXTORTION SITES

The "pay us to remove it" trap.

Some of the worst charges in this space don't come from removal agencies at all; they come from the sites carrying the content. Some mugshot, complaint, and "report" sites publish something damaging and then charge a fee to take it down, sometimes through a related "reputation" company. Paying that fee pays the people who posted it, and invites the same site, or its copies, to do it again.

Never pay a site to remove what that site posted. A legitimate service uses documented removal channels and keeps a record of the work; it doesn't send money to the other side, and it will tell you plainly when a demand you've received is extortion rather than a fee.

If someone is threatening to post, leak, or spread intimate or sexual images unless you pay, don't pay the person threatening you. Ask us privately and keep the content itself on your device; paying almost never ends it and usually leads to more demands.

If you think you're dealing with a pay-to-remove scam or a non-intimate extortion demand, you can also report it to the FTC. And when you compare services, use this test: an honest one shows its limits before you pay, and is willing to turn down a case it can't help.

07 — HOW WE PRICE

How AboutUs prices, and why.

We price small, clearly defined, repeatable work as flat products on a published rate card, so you can see where to start. We price bigger, messier, or more sensitive work in a private written review, because a flat quote on a complex matter would be pretend precision — and you would be paying for a guess.

For rate-card removal items, every order gets a 48-hour acceptance review before any work begins, a written intended result for each accepted item, and a full refund before we start on anything we decide we can't accept. For private-case work, you see the one-time price before you pay, a person reviews your case within 48 hours of payment, and if we can't take it you get a full refund. Timing varies by site, by the reason for the request, and by whether the request is complete. We don't promise permanence, we don't pay anyone to make a problem disappear, and we don't sell delisting as deletion.

For sensitive or private-case work, the next step is a private conversation: tell us what is happening without sending the content. We tell you the work and the one-time price in writing before you pay. A person reviews every paid case within 48 hours, and if we can't take it you get a full refund. If your situation involves intimate or sexual images, or a threat to leak them, ask privately. If anyone may be under 18, stop and use the official child-safety options instead of any paid service.

Common questions

Straight answers.

How much does it cost to remove something from the internet?
It depends on the item and where it is. Our published rate card prices small, clearly defined work such as one search result or review, one post or article, one group of accounts on a platform, one search delisting request, and monitoring of your name. The two biggest cost drivers are how many separate sites carry the content and whether removal at the source looks possible. Anything bigger or mixed gets a written quote before any payment.
Do I only pay if it's removed?
Not with us. You pay before paid work starts, and the refund terms depend on what you buy. For removal items on our rate card, every order gets a 48-hour acceptance review first — if we can't accept an item, you're refunded before any work begins — and each accepted item has a written intended result; if that result isn't confirmed within the stated window, that item is refunded. For private-case work, a person reviews your case within 48 hours of payment, and if we can't take it you get a full refund. Be wary of anyone who promises certainty before looking at your case, or quietly counts search delisting as removal.
How much does it cost to remove a Google review?
On the published AboutUs rate card, Search & Review Cleanup is priced per item. But price isn't the real question — eligibility is. A review usually only comes down if it breaks the platform's rules (fake, off-topic, harassment, conflict of interest) or there is a legal reason; a genuine negative review that follows the rules usually can't be removed, and an honest service will tell you that before charging you. Where it can't come down at the source, the realistic option is search delisting or publishing other material, which is a different result and should be priced and described that way.
Why won't you promise removal in advance?
Because no honest service makes the final decision. Sites, publishers, platforms, and search engines decide whether a request succeeds, and someone else can always re-post. Promises of certainty often hide delisting sold as deletion, or no real method at all. The honest promise is narrower: we tell you whether your item looks removable, write down the accepted intended result, and put the refund terms in a written service agreement.
Should I just pay the site to take it down?
No. Paying the site that posted the content — or the person pressuring you to pay for deletion — usually makes things worse and invites repeats, and some "pay-to-remove" sites are designed to profit from exactly that. A legitimate service uses documented removal channels, keeps a record of the work, and never sends money to the other side. If a threat involves intimate or sexual images, ask us privately without sending the content itself. If you think you're facing a non-intimate extortion demand or a pay-to-remove scam, you can report it to the FTC at reportfraud.ftc.gov.
Are you a law firm?
No. AboutUs is a content-removal agency, not a law firm, and this page is education, not legal advice. We prepare removal and delisting requests through documented channels; we don't give legal advice or go to court. If your situation really needs a lawyer — for example, a defamation lawsuit or an expungement — we'll say so before quoting rather than sell you something that can't deliver.

Your next step

Published prices

Compare the rate card.

See the flat-price items, what each covers, and the 48-hour acceptance review before you decide.

Custom quote

Something that isn't intimate.

Articles, reviews, people-search pages, mugshots, doxxing, and other non-intimate content can start with a written quote request. AboutUs is a paid service, and any work begins only after the scope and price are written down.

Sensitive matter

Intimate image or threat?

Don't use a pricing form for leaked, nude, AI-generated, or threatened intimate images. Ask a person privately first.